The author of "Life Hacks" and "Growth Hacks", Dr. Ken Ip is an award-winning brand strategist, assistant professor, columnist and expert commentator in Web3, Real Estate, Branding and Digital Economy. Ken has held a variety of senior positions for leading multinationals and conglomerates, ranging from corporate consulting to public affairs advisory. He currently serves as Chairman of the Asia MarTech Society and on the Advisory Boards of several professional organisations, including two universities. He is also a strategic advisor for a Web3-focused VC firm with a USD75 million asset portfolio.