Melanie Lennert

CEO & Co-Founder, CRO2go

Melanie Lennert is a revenue and go-to-market leader with over 20 years of experience driving commercial transformation across banking and fintech. At J.P. Morgan, she led asset servicing client excellence across multiple regions and advanced global initiatives to modernize operations. She later directed the DACH market entry for a U.S. fintech, building its commercial presence and accelerating growth in a competitive market. As Co-Founder of CRO2go, a fractional leadership firm, Melanie helps financial institutions and fintechs boost revenue, refine strategy, and simplify complexity. She pairs enterprise rigor with startup agility, drawing inspiration from travel and life with her Bengal cats.

Shelli Ryan

CEO, Ad Hoc Communication Resources

Shelli Ryan is a trusted & certified cross-border Go-To-Market Expert helping Global Mid-Market B2B Tech AI Sector teams with their soft landings in foreign lands or new industry sectors. With over 37 years of experience, she has led over 120 Go-To-Market projects in 69 countries. As CEO of Ad Hoc Communication Resources, Shelli leads global multidiscipline teams in the Americas, Europe, and Asia-Pacific, providing critical growth strategies and services. As the former CEO of The CX Blockchain Institute for five years, she led the efforts to simplify blockchain implementations in the customer service industry. Shelli is a Best of Show, Pinnacle Award winner from the American Marketing Association, a "Top 40 under 40" executive, a Top Ten Woman of the Year by the American Business Women’s Association, as well as a Finance Blockchain award recipient and a three-time Pro Progressio International Business Tiger award winner.